Drive Retail Optimization Growth with StayinFront!

StayinFront TouchCG® and StayinFront TouchRx® are two powerful mobile applications designed to empower businesses across different industries. These tools are part of the comprehensive StayinFront Retail Optimization Platform™ (ROP), which aims to enhance productivity, improve customer engagement, and ultimately drive growth.

Consumer Goods

For consumer goods companies, StayinFront TouchCG® serves as an essential mobile selling tool for merchandisers, van sales representatives, and direct store delivery (DSD) teams. It provides these field representatives with the ability to deepen their understanding of customers while boosting sales performance. The application seamlessly integrates all the features of the ROP into one cohesive solution tailored specifically for the field representative working at the shelf level. By leveraging advanced insights and capabilities, StayinFront TouchCG® significantly enhances productivity and sales outcomes.

A key component of StayinFront TouchCG® is its innovative selling tool, StayinFront PitchBook®. This tool empowers field representatives to effectively sell products, introduce new promotions, showcase displays, and much more—all supported by dynamic data. Field representatives can create professional presentations enriched with multimedia elements and augmented reality (AR) to engage store managers. These presentations incorporate professional graphics, sales data, competitive intelligence, current store conditions, and even utilize the 3D Builder Feature powered by Augment™. Such tools enable field teams to deliver compelling, fact-based pitches that resonate with decision-makers at retail locations.

Life Sciences

In the life sciences sector, StayinFront TouchRx® plays a crucial role in helping organizations maximize their commercial efforts while ensuring compliance with federal and state regulations. Equipped with this application, life sciences field teams can target specific audiences, plan outreach strategies, communicate messages effectively, and respond swiftly to changing market dynamics. The app facilitates viewing and analyzing data from CRM systems and external sources, providing valuable insights into customer behavior and market trends.

Field teams can also engage healthcare professionals (HCPs) through targeted, relevant, and integrated messaging. Additionally, StayinFront TouchRx® ensures adherence to important regulatory requirements such as PDMA, the Sunshine Act, and others. By offering robust analytics and compliance support, this tool enables teams to operate efficiently within legal frameworks while focusing on business objectives.

Both StayinFront TouchCG® and StayinFront TouchRx® emphasize the principle of "Know More. Do More. Sell More." They empower users to leverage technology to stay ahead in competitive markets. However, it's important to note that these apps are exclusively available for existing StayinFront clients. Whether you're in consumer goods or life sciences, these solutions provide the necessary tools to optimize operations, strengthen relationships, and achieve sustainable growth.

By adopting StayinFront TouchCG® or StayinFront TouchRx®, businesses can unlock new opportunities, streamline processes, and foster innovation. These applications represent the future of mobile sales and marketing solutions, designed to help organizations thrive in today’s fast-paced world.