Overview of the Digital Trends App

The Digital Trends app provides an opportunity for users to actively participate in market research. By using this application, you contribute valuable insights into consumer behavior and trends in Germany.

Participation Requirements

To effectively utilize the Digital Trends app, you need to be located in Germany and possess a valid activation code. Without these prerequisites, the app will not function as intended.

Data Collection Process

At Digital Trends, we gather information about your activities on your mobile device for market research purposes. This includes data such as the websites you visit, the apps you use, and the types of advertisements you encounter. It's important to note that the content of your SMS messages or emails is never recorded. The data collected from your device is transmitted to GfK, where it is processed anonymously and evaluated within group settings. This ensures the privacy and confidentiality of individual participants while still providing meaningful data for market analysis.

Accessibility Features

This app leverages accessibility features to facilitate the analysis of websites and applications used on your device. Enabling these features is mandatory to ensure accurate data collection and analysis. Accessibility features are essential tools that help us understand how users interact with different digital platforms.

Contact Us

If you have any additional questions or require further assistance, feel free to reach out to our support team at shopper-de@yougov.com. We're here to help!